YouTube has integrated the ability to pay content creators in the PYUSD stablecoin issued by PayPal through the company’s payment infrastructure. The feature is already available for American content creators and is implemented as an alternative way of monetization alongside traditional fiat payments. May Zabaneh, head of PayPal’s crypto business, confirmed the launch in a comment to Fortune, and representatives of Google, which owns YouTube, officially confirmed the support of PYUSD in the payment system. In the future, the service is planned to be gradually scaled to other PayPal users outside the United States.

YouTube’s interest in stablecoins reflects a broader trend among Google and other Big Tech companies, which are increasingly exploring digital assets amid growing attention to the crypto industry. Stablecoins are pegged to the US dollar and have long remained an infrastructure element of the crypto market, but over the past year they have entered the mainstream and have been perceived as a potential addition to the traditional financial system. This has attracted the attention of major fintech players, including Stripe, which acquired the stablecoin startup Bridge for $1.1 billion in February.

PayPal has been consistently integrating the PYUSD stablecoin into its own product ecosystem. Users can store the asset in the PayPal digital wallet as well as in the Venmo app, which is part of the company’s group. PYUSD is supported as a means of payment for settlements with merchants, and in February, PayPal management announced plans to expand its use for small and medium-sized businesses, including payments to suppliers.

Thus, the launch of PYUSD payments on YouTube indicates the gradual integration of stablecoins into the payment models of large digital platforms. Although the function is currently limited to the US market, the initiative demonstrates Big Tech’s willingness to test crypto instruments as part of a scalable financial infrastructure.