Meta Platforms Inc. formerly known as Facebook, is a tech giant that has effectively changed the way billions of people communicate through its social network.
Starting out as a small project, Meta has grown into a powerful company that influences various areas of our lives, from social media to virtual reality.
In this article, we’ll take a look at how Meta has achieved such success and what factors make it unique in today’s tech world. History The story begins in 2004 when Mark Zuckerberg, a student at Harvard University, together with his friends Eduardo Saverin, Andrew McCollum, and Chris Hughes, created The Facebook website intended for students.
The site quickly gained popularity on campus and then beyond.
A year later, the company changed its name to Facebook and began to expand access to its platform to users from around the world.
Facebook became the first social network that allowed people to easily find and keep in touch with friends and family, share photos, videos, and various events in their lives.
This innovative approach to communication became instantly popular. Growth strategy From the very beginning, Mark Zuckerberg decided that his company would offer users a simple and convenient way to communicate.
The platform was constantly updated, and new features and tools were added to make it even more attractive.
For example, this included the ability to create interest groups, pages for businesses and celebrities, and events to organize meetings.
Thanks to its strategy, Facebook has become a universal platform for different age groups and social strata.
Shortly after its launch, the platform began to attract investments from large funds.
All this allowed it to grow rapidly and expand its infrastructure. The diversity of Facebook‘s products did not stop at being just a social network.
The company has been actively acquiring and integrating other services.
And one of the most famous acquisitions was Instagram in 2012, the popular photo and video sharing platform we know so well. By the way, we also have a great website for photos – Photobank, we’d love to have you visit 🙂 Then in 2014, Facebook acquired WhatsApp, which is one of the most popular messengers in the world, as well as Oculus VR, a company specializing in virtual reality.
All these acquisitions have allowed Meta to expand its capabilities and provide users with even more integrated services. Innovations and technologies As we have already mentioned, the company goes far beyond social media.
It is actively developing virtual and augmented reality technologies, forming a new concept called the metaverse.
Through devices like Quest 3 and Quest Pro, users can immerse themselves in virtual worlds.
The metaverse project aims to create an integrated network of virtual spaces where people can work, socialize, and play.
A world where you can share the moments of your life, instantly receive news and learn about events that are happening thousands of kilometers away.
This world will undoubtedly become, and is already partially a reality thanks to one company that has changed the way we communicate and interact with the environment. Interesting facts about Meta:
- Within the first three years after its launch, the number of Facebook users grew to 20 million, and today there are more than 2.8 billion monthly active users.
- In 2021, Facebook Inc.
changed its name to Meta Platforms Inc. to reflect its new strategy of developing virtual/augmented reality and creating a meta-universe. - Meta has created an operating system for mixed reality devices called Meta Horizon OS, which is used in Meta Quest devices.
- In 2012, Facebook acquired Instagram for $1 billion.
It can be said to be one of the most successful deals in the tech sector. - Then, in 2014, Meta acquired WhatsApp for $19 billion, subsequently making it one of the most popular messengers in the world.
- The company is committed to reducing its environmental impact.
In 2020, it achieved 100% renewable energy for its global operations and set a goal of achieving a zero carbon footprint by 2030.